Case overview
BD71 Pet Shop is one of Bangladesh’s growing online pet food stores, selling premium cat food, dog food, bird food, and fish food. They came to Cynlex with an outdated website that wasn’t converting visitors into buyers. We redesigned their entire website from scratch — and the results spoke for themselves.
Involvement
- Website Redesign
- UI & UX Design
- WooCommerce Development
- Mobile Optimization
- WordPress
The Brief
BD71 Pet Shop had been selling premium pet food online in Bangladesh for some time, but their old website was holding them back. The design looked outdated, the user experience was confusing, and customers were leaving without buying. They needed a complete overhaul — a website that looked professional, worked perfectly on mobile, and made it easy for pet lovers to find and buy what they needed.
They approached Cynlex with a clear goal: redesign the website to improve the shopping experience and increase sales. We took on the challenge with a full website redesign — every page, every element, built from the ground up.
- Outdated design that didn't reflect the brand's quality
- Poor mobile experience causing high bounce rates
- Complicated navigation making it hard to find products
- Low conversion rate despite decent traffic
Our Approach
We started by analyzing BD71’s existing website — identifying every friction point that was stopping visitors from becoming customers. Then we built a completely new design focused on one thing: making it as easy and enjoyable as possible for Bangladeshi pet owners to browse and buy.
Clean, modern design
We replaced the cluttered old layout with a clean, visually appealing design that showcases the products beautifully and builds trust with first-time visitors instantly.
Mobile-first development
Since most of BD71’s customers shop on mobile, we made sure every page looks perfect and loads fast on smartphones — no more pinching and zooming to find products.
Streamlined shopping experience
We reorganized the product categories — cat food, dog food, bird food, fish food — so customers can find exactly what they need in seconds, with a smooth add-to-cart and checkout flow.
Brand-consistent visuals
Every color, image placement, and design element was chosen to reflect BD71’s friendly, caring brand identity — making the store feel warm and trustworthy to pet lovers across Bangladesh.
The Results
After the redesign went live, BD71 Pet Shop saw an immediate positive impact. The new design gave customers confidence to browse and buy, and the improved mobile experience brought in more conversions than ever before.
40%+
Increase in sales
60%+
Improvement in mobile experience
100%
Website rebuilt from scratch
Cynlex completely transformed our online store. The new design is beautiful and our customers love it. We started getting more orders right after the launch!
